Sony is NOT attending E3 2019
As you have probably heard by now, Sony has announced that they won’t be attending E3 for the first time ever in 24 years! Sony themselves have confirmed this and that it will neither “activate or hold a press conference around E3” or exhibit on the show floor.
So for those of you that thought that Sony will be holding a special conference of their own – we are sorry to say; that simply may not be the case. However, according to Sony, they are looking at new ways to innovate and engage with their fans and community.
“As the industry evolves, Sony Interactive Entertainment continues to look for inventive opportunities to engage the community as PlayStation fans mean the world to them, and they want to innovate and think differently as well as experiment with new ways to delight gamers. As a result, they have decided not to participate in E3 2019.”
Why is Sony pulling out of Events?
You should also note that this isn’t the only event that Sony has cancelled their attendance on this year! They have also decided not to go ahead with PlayStation Experience this year, which has occurred every December in the US since its 20th anniversary back in 2014.
But the pressure may be too much as Sony Interactive Entertainment Boss and Worldwide Studios Chairman; Shawn Layden explains that;
“Now that we have Spider-Man out the door, we’re looking down into 2019 to games like Dreams and Days Gone. But we wouldn’t have enough to bring people all together in the same location in North America to have that event. We don’t want to set expectations really high and then not deliver on it. It was a hard decision, but we have determined that this year we will not hold PlayStation Experience.”
Ultimately, it comes down to showcasing as to why Sony won’t be attending. While it may feel a little disappointing to fans, we think that it would be more of a disappointment for them to see Sony attend but not actually able to display much in terms of games or new consoles.
Speaking of which, we have to address the elephant in the room (so to speak) about the PS5.
Is Sony not attending E3 because of the PS5?
With Sony’s withdrawal from key events this year and next, it has got fans thinking that this is related to the PS5 (possible) announcement that a few of us expected to hear about next year at E3; as Microsoft and Sony go head to head on the official release announcement of their next gens.
But with this new information regarding Sony’s lack of attendance, it’s a clear indicator that a release may happen in 2020 (Still a rumour) but more importantly that Sony will hold their own event for the announcement.
However, the fact that Sony does not have any more major games to announce for the PS4, with its impressive last round of; The Last Of Us: Part 2, Hideo Kojima’s Death Stranding and Ghost of Tsushima being the last wave for the existing console.
And as we know so far, Sony President Kenichiro Yoshida has already highlighted the fact that next-gen hardware was ‘necessary’.
What does this mean for Microsoft?
Unlike Sony, Microsoft still plans on attending the Los Angeles Expo Event; E3 2019 – which already has dates scheduled (already!) for June 11th – June 13th, 2019. Which for Xbox Gamers is a great thing!
And we also feel that this gives Microsoft an advantage and Microsoft has made it apparent that they know this with their playful jab at Sony when they officially made their announcement of not attending in the most anticipated event of the year via their tweet stating;
Another reason we believe it may work to Microsoft’s advantage is due to the number of new gamers that may choose to cross over from PlayStation to Microsoft as they promote their inclusive gaming image among the public.
As Phil Spencer (Microsoft’s Executive Vice President of Gaming) states;
“E3 is an incredible platform to showcase the vibrancy and creativity of the video game industry. The ESA continues to expand the event’s reach to fans and industry, both in attendance and online, and we look forward to what’s ahead at E3 2019”
Alongside their current strategies of promoting and engaging in Cross-Play with Nintendo Switch, making streaming available on every device and to be able to also participate Microsoft’s Stream Collider, which was made available just this month – it has become abundantly clear that Microsoft is closing in on Sony.
And the prospect of them overtaking Sony in console sales may be an actual possibility if they keep listening and answering Gamers wants and needs.
Added By: Stealth Gaming | Date Added: 6th Dec 2018
Related News Stories
The STEALTH brand has been consistently growing in the Australian and… Read More